This is where you tell the story of your brand. Iconic brands such as Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

This is where you tell your story as a founder. It’s the story of you, your mission, and how your brand brings your mission to life. Overlook it and you risk having a forgettable brand in a sea of products. Craft it carefully, and you can create a powerful narrative that touches and inspires people.